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Operate

Maintained by Trilemma Foundation·2 min read

Phase Goal​

Operate the microproduct as an outcome-focused product, not just a shipped codebase.

What Must Be True After Launch​

  • You know who the product serves and how they find it.
  • You capture behavioral signals that inform what to improve next.
  • You run a repeatable cycle for hypothesis, build, measure, and decide.

Required Outputs​

  • First distribution loops tied to a specific audience.
  • Product learning backlog with evidence and confidence levels.
  • Iteration plan based on real usage, not assumptions.

Marketing Ownership​

  • Define the first distribution loops tied to a specific audience.
  • Ship simple messaging that communicates problem, value, and proof.
  • Track channel performance and double down on what converts.

Insights Ownership​

  • Capture behavioral signals across activation, usage, and retention.
  • Maintain a product learning backlog with evidence and confidence levels.
  • Run recurring insight reviews to guide roadmap decisions.

Iteration Ownership​

Use a repeatable cycle:

  1. Hypothesis
  2. Build
  3. Measure
  4. Decide

Operating Rhythm After Launch​

  • Weekly: review metrics, user feedback, and top failures.
  • Biweekly: prioritize experiments and scope the next iteration.
  • Monthly: reassess positioning, market assumptions, and unit economics.

Contribute Here​

The following modules are open contribution areas — scaffolds awaiting deeper content:

  • Marketing fundamentals for first distribution loops.
  • Insights framework: behavioral signals and product learning backlog.
  • Iteration framework: hypothesis, build, measure, decide.

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